The site has a daily average of 100,000 visitors. The forums run themselves.Īnd Woot's return policy, according to Mr Rutledge, is: "If you're not happy, sell it on eBay." One item means no one having to run around the warehouse putting orders together. "We created it so that we'd have the least amount of work to do," he says. The site was deliberately designed to be have low overheads. In the morning, the remaining stock is bought up by visitors who check out Woot over their cornflakes. Then they stay to chat in its forums: discussing how to use the products they've bought and making suggestions for new products. The midnight opening time and odd mix of goods dissuades no one: Woot fans sit with their browsers at midnight to see what cut-price goodies are being sold. Occasionally, it's a $1 (€0.75) "Bag O' Crap", filled with mystery items. One day it might be half-price laptops, another time robot pet dogs. The mystery goods it sells are bargain-basement tech equipment and gadgets. The trick is, of course, that Woot is an online store. The shop is called Woot and has thousands of very satisfied customers. They have to sit and wait until midnight.Īnd if they miss the sale or it's not what they wanted, well, there'll be another mystery sale along tomorrow.
Its customers have no prior knowledge about what it will sell. When the stock of that product - usually just a few hundred items - is sold out, the shop shuts its doors. WIRED ON FRIDAY: The shop opens in the middle of the night and only sells one product line.
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